Glispa's Game of Phones 
Shortly after Glispa’s rebrand, the sales team reached out looking for help: they wanted to increase the visibility on the interactive creatives offering for our gaming app clients. I was given the task to organize and develop the marketing content for a panel discussion with some of our key partners, showcasing our integrations and impressive results. I had three weeks to do it and wanted to find a way to make it stand out. What better way to do that than with a theme? Cue Khaleesi.
Well believe it or not: I don’t watch Game of Thrones! So despite choosing to do an event with the theme, I knew that beyond a catchy name, we would need to actually play to theme in everything we did leading up to the panel - and that meant having fun with the social copy! The adtech industry isn’t straight-laced, so I knew our audience would respond well to humor. So when promoting the event, I joked around using references from the show in order to capture their attention.
Holding the event in the Summer - and on the day of the World Cub kickoff match - was something to keep in mind to ensure attendence. We leaned in by holding a world cup viewing party, complete with snacks and drinks for guests before the event started. That way, attendees didn’t need to compromise on their plans.
The best part about having a theme is getting creative with how to showcase it. My favorite feature was our “House Of” banners. We didn’t have a huge budget, so we just ordered normal pull up banners and trimmed them ourselves. We also ensured the space was decorated with spooky fun features, with themed drinks and fun signage.
The result: our sales team got what they wanted - a huge increase in awareness for attendees (and the industry) about Glispa’s offering in the playable creatives space. We also strengthened relationships with our partners and clients, and the team closed two big accounts. Guess we got the iron throne in the end.
