Stash Hotel Rewards Visa Card 
Stash Hotel Rewards is North America's largest loyalty program for independent hotels. In 2016, they introduced a credit card to give loyalty members another way to earn Stash points. Since numbers for credit card applications had been lower than expected, Stash wanted to test the efficacy of on-property engagement as a channel for cardholder acquisitions.
I was hired as a Project Manager on a contract basis, and my responsibility was to coordinate a training program to teach partner hoteliers how to effectively pitch the Stash Rewards Visa Card to hotel guests.
We created brand new promotional materials that Stash partner hoteliers could offer to new card applicants. To left you see the notebook I ideated and managed production of.
I also managed the creation of brand new brand assets, learning materials and design elements - including the introduction of a logo for the card.
The Result: Within just 6 months, we saw the results of the work, with greater client satisfaction and excitement for the credit card, a massive uptick in credit card applications and a strengthened relationship with hotelier stakeholders.
