Mobile World Congress 2018
Glispa had been in major player in the mobile advertising technology space for years. However, in the year prior to joining, the company had gone under new management and made several acquisitions - expanding their product stack.
As a result, Glispa had made the strategic decision to go through a rebrand to include these new companies. andtheir subsequent products into the mix. And before I joined, it was decided that Mobile World Congress (MWC) 2018 (my first project at the company) was going to be the platform for the reveal.
Small problem: they had planned for 35 people to attend while only reserving a 10 square meter booth. Not exactly a great reveal for a major rebrand. I worked with the Head of Marketing to quickly get us a larger booth just 6 weeks before the conference. While securing the booth was in itself a success - we then head the next issue: making sure the design and team were ready to rock the show.
Our booth stood out at the conference by providing calm amongst the chaos. The space wasn’t full of florescent lights. Instead it was lush with greenery, soft lighting, and lots of seating. The warm atmostphere also made it an easier place to work all day, and when you’re at a conference for 4 days - these factors can make all the difference in ensuring you and your team maintain stamina. We even had a bicycling barista that kept employees and booth visitors caffeinated.
I wanted to showcase our personality and the company’s growth. With several acquisitions, it meant new offices around the world. Our “Glispa Family” wall was a great two in one: showing our camaraderie and serving nice conversation starter about our company culture. The conference was a great employer branding and recruitment tool, and I’m super proud of how many applications (and hires) came from people who first met Glispa at MWC.
From fresh flowers to polaroids of each Glispian - it was the little things that really added the cherry on top of a great week. These small (and inexpensive) touches to the booth showed our taste, something our clients appreciated as it showed our attention to detail.
The Result: An unforgettable four days with a lot of impressed clients/partners, legendary happy hours that outlasted some of the biggest brands in our hall, a booth our employees took a lot of pride in, and a kickass introduction of Glispa 2.0 to the world.
