Shopify Partner Town HalLWhat happens when a global pandemic stops the world, and one of your key drivers for interaction with your ecosystem - events - can no longer happen? Answer: you build a new ritual.
Shopify Partner Town Hall was just that. It was an opportunity to keep Shopify’s global partner community connected and engaged with the company by bringing one of Shopify’s most cherished internal programs to them.
From making sure every video had subtitles in our anchor languages to devising individualised marketing plans with each partner manager, my goal was clear; maximize the impact of this event for partners outside of North America. I created marketing plans that broke down strategies by region and priority level, ensuring the cultural nuances were top of mind.
Shopify Partner Town Hall was a crucial supplement to Reunite, the company’s first ever global event for merchants and partners. It allowed us to delve deeper into the topics that we could only scratch the surface of in the global Reunite event.
One of the ways we showcased the company’s personality was by adding a parody of MTV Cribs to the beginning of each Town Hall. It gave partners a little peek into the lives of the Shopify employees around the world.