Agency PDA:
Please Don't Ask
Magazine
One of my responsibilities as marketing project manager for Agency PDA was to oversee the content and production of Please Don't Ask Magazine, a monthly zine that highlighted stories about musicians, designers, artists and entrepreneurs with an affinity for cannabis. The intention of the magazine was not only to change the stigma around cannabis users, but to also serve as a content marketing piece, helping the agency acquire clients.
A cool aspect of the magazine is that it was created like a scrapbook, then perfected in digital design software, reminiscent of punk-rock zines. I coordinated with publishers, managed designers to ensure deadlines were met, invoiced advertisers, and created a street team to handle distribution at a low cost.